In the world of branding, companies seek to distinguish their products with certain features that make

them recognizable for the consumer without the need to read brand name or trademark.

An example of this is the orange in #Fiskars equipment, and the distinctive ringtones of Samsung and

iPhone.

Likewise, in the world of fashion, brand's owners work diligently to create a trademark that leaves a long-

lasting impression on consumers or have memorable patterns and cuts.

Dior fashion house is distinguished by the letters “CD”, and Chanel by the interlocking double “CC” with

the golden chain.

 Polo Ralph Lauren is distinguished with the polo player on a galloping horse, Burberry with the 

nova check patterns, Cavalli with animal prints, Versace with Medusa's head as well as black and gold

Manolo Blahnik with the buckle and stiletto heels, Gucci with the red and green stripe, and more

recently with flowers, birds and butterflies as well as the letter G.

Coach is distinguished with the letter C, Aramis with the letter H, Yves Saint Laurent with three letters

YSL, Van Cleef with the four-leaf clover, Cartier with a circle and elegantly interlaced CC inside, and

Swarovski with the swan.

Etro is distinguished by the cashmere flower, and Missoni by the letter M. And plenty of other logos and

patterns that are too many to mention.

There are #Designer_Brands, like the aforementioned examples, and #Department_Brands which

usually produce consumer goods like Nike and Adidas.

Designer brands' items are usually expensive and exclusive, and not intended for the wholesale market.

But this does not mean that there are no expensive and high-quality department brands.